FG is my favourite brand and I have an account with her. But she got on my nerves repeatedly referring to Diwali as ‘festival season.’ I stopped shopping at her totally. I still look at hers sometimes but I know I will never again shop with her UNLESS SHE REFERS TO DIWALI AS DIWALI. And apologize for even unwittingly committing a mistake. You don’t send me season’s greetings for Diwali. You greet me PROPERLY ‘Happy Deepavali.’ You refer to sale as proper DIWALI SALE. You refer to Oct-Nov as Diwali season or (Navratri) Puja season or Dusshera season. Or simple, fold up your business, QUIT INDIA and start a boutique in downtown Dubai. GOOD RIDDANCE. We need to get rid of this kind of so-called benign tumours first. This is what shall later develop as malignant cancer. No, none of these manipulators are secular.
There are even more sinister attempts to secularize Diwali in some quarters by NON REFERRING THE FESTIVAL BY NAME AND REFERRINNG TO IT AS ” FESTIVAL OF LIGHTS’ OR EVEN ‘JASHN E RIWAZ’ . The nerve. We need to address this kind of cultural onslaught on warfooting basis.
Today in news is the London Khan trying to similarly remove Christmas from the celebrations. You tube has videos.
Now Diwali aka Deepavali is declared as an intangible world heritage by UNESCO. Its celebrated from time immemorial, from the day Ram and Sita returned to Ayodhya from Sri Lanka, literally in another plane of time. Fireworks were in full display welcoming them as Valmiki Ramayana mentions. Organic though.
https://ich.unesco.org/en/RL/deepavali-02312
This move also serves to authenticate the history antecedents and cultural roots of Hindus dating back by some 10,000 years (even if we need no certificate from any authority whatsoever).
DIWALI/DEEPAVALI IS PROBABLY THE WORLD’S OLDEST/MOST ANCIENT FESTIVAL THAT IS IN CONTINUUM UNTIL THIS DATE. JAI SHRIRAAM. May Ram Rajya return to India to eternity.
vijiravindran's 